Salty Lens
Intelligent Creator Portfolio Platform
A next-gen digital portfolio platform that helps creators showcase their work using smart categorization, AI-driven content insights, and real-time audience analytics.
Background
Haley Rome is a modern portfolio experience designed for digital creators and influencers. Using AI-assisted tagging and automated content organization, artists can present their work in a visually stunning, engaging format.
The platform also tracks user interactions with advanced analytics, allowing creators to understand audience behavior and optimize their storytelling strategy.
The Challenge
Native to cross-platform
The client wanted us to re-write their existing native Android and iOS app in Flutter. They sought to leverage Flutter's unified code repository for all platforms, maintaining native-level performance while enabling easier maintenance and UX enhancements. The project had a tight deadline due to the client's investor commitments and the need for a functional app to secure financing.
The Solution
Re-write the app in Flutter
To meet the client's requirements, we re-wrote the app in Flutter, incorporating the new designs provided by the Pronti team and building upon the existing functionalities. We planned an iterative delivery approach, focusing on prioritizing the most valuable features and delivering frequent updates to achieve a minimum viable product (MVP) for production release. Collaboration and close cooperation with the Pronti team were crucial, as both teams worked on crucial front-end and back-end functionalities
The Results
Tools & Libraries
Next.js
TypeScript
TailwindCSS
Supabase
OpenAI API
Our Approach
Concept Strategy
Worked closely with Haley Rome Studios to define a creator-first experience and identify critical engagement metrics.
UI/UX & System Design
Designed a premium and elegant interface with a responsive layout tailored for photographers, designers, and digital artists.
Development & Launch
Built using Next.js and Supabase with a clean architecture, ensuring scalability, speed, and maintainability.
Business Impact
Creator Success
Creators saw a 3x increase in portfolio engagement and a 45% rise in collaboration requests.
Platform Growth
500,000 creators joined the platform in three months, driven by influencer marketing and seamless onboarding.
Operational Efficiency
AI-powered tagging reduced manual content organization by 70%, helping creators focus on creativity.
"The platform completely transformed how our creators present their work. The UI is flawless, and the AI features are a game changer."
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