The Split App
The Property Management App
An all-in-one app that uses Artificial Intelligence to offer personalized outfit recommendations and shopping suggestions based on users' existing closet, occasion, and mood.
Background
Split is an innovative fashion technology platform that revolutionizes how people approach their daily wardrobe decisions. By leveraging cutting-edge artificial intelligence and machine learning, the app analyzes users' clothing collections and provides intelligent styling recommendations tailored to their personal preferences, occasions, and current fashion trends.
The platform goes beyond simple outfit suggestions by integrating with major fashion retailers, enabling users to shop for complementary pieces directly through the app. This seamless blend of personal styling and e-commerce creates a comprehensive fashion ecosystem that saves time and enhances the shopping experience.
The Challenge
Native to cross-platform
The client wanted us to re-write their existing native Android and iOS app in Flutter. They sought to leverage Flutter's unified code repository for all platforms, maintaining native-level performance while enabling easier maintenance and UX enhancements. The project had a tight deadline due to the client's investor commitments and the need for a functional app to secure financing.
The Solution
Re-write the app in Flutter
To meet the client's requirements, we re-wrote the app in Flutter, incorporating the new designs provided by the Pronti team and building upon the existing functionalities. We planned an iterative delivery approach, focusing on prioritizing the most valuable features and delivering frequent updates to achieve a minimum viable product (MVP) for production release. Collaboration and close cooperation with the Pronti team were crucial, as both teams worked on crucial front-end and back-end functionalities
The Results
Tools & Libraries
React
TypeScript
Flutter
Firebase
TensorFlow
Node.js
Our Approach
Research & Discovery
We conducted extensive user research and competitive analysis to understand the fashion tech landscape and identify key user pain points in wardrobe management.
Design & Prototyping
Created high-fidelity mockups and interactive prototypes, testing various UI patterns with focus groups to ensure the interface felt intuitive and delightful.
Development & Testing
Built the app using Flutter for cross-platform consistency, implementing robust CI/CD pipelines and comprehensive testing to ensure quality and performance.
Business Impact
User Growth
The app achieved over 2 million downloads within the first six months of launch, exceeding projections by 150%.
Revenue Impact
In-app purchases and affiliate commissions generated a 300% revenue increase compared to previous native apps.
Technical Efficiency
Development velocity improved by 60% with a unified codebase, reducing support costs and accelerating iteration.
"They are technology partners and feel like close team members. We could engage with everyone on the team which allowed for fast and efficient interactions rather than always going through a layer of management."
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